A logo redesign was made for the One Time For Earth® brand. The main objective of the proposal is to hold on to the roots that define and give identity to the brand. Also to maintain the general conceptual idea while incorporating new visual elements; giving it a better logo structure and making it easier to read.
The main elements that were represented in this redesign project were very specific organic forms and natural elements such as the tree eaves, and the planet earth. The same elements were represented previously, but we have improved the visual communication that defines the brand. Using San Serif typeface, the font was incorporated to improve the concept with both - aesthetic look and functionality.
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